Step 01 / Choose a style
Click to switch style details
Mid-range · $$$
Coastal / Hamptons
Coastal / Hamptons
Cost range
$60–85 / sqft interior package
Value
★★★★★
Best for
Beach-adjacent / Westside / vacation homes
LA regions
Santa Monica
Manhattan Beach
Hermosa
Long Beach
Malibu
Venice
Exterior signature
Cedar shingle or white lap siding + navy/blue door + white trim + brass handles
Step 02 / Color palette
Palette hex + recommended paint
Wall paint
#F0F4F5
BM White Heron OC-57
Pure white trim
#FFFFFF
BM Simply White OC-117
Navy island/door
#1F3A5F
BM Hale Navy HC-154
Soft mint option
#C5D5C5
BM Palladian Blue HC-144
Brass hardware
#B5915F
Light oak floor
#D9BC93
Step 03 / Kitchen
Recommended SKUs and unit prices (LA market reference)
Toggle room beneath the image on the left
| Category | Spec | Brand | Unit price |
|---|---|---|---|
| Flooring | Wide-plank white oak 7.5" engineered, light matte | DuChateau / Stuga | $9/sf |
| Cabinet doors | Beaded inset Shaker, pearl-white with navy island | Custom semi-custom | $260/lf |
| Countertop | Calacatta-look quartz 3cm | Cambria Brittanicca | $95/sf |
| Backsplash | Zellige-style handmade 4"×4" ocean blue | Bedrosians Cloe / Zia | $22/sf |
| Faucet | Unlacquered brass bridge | Waterworks Easton / Newport Brass | $1,200 |
| Lighting | Brass + clear glass lantern pendant | Visual Comfort Bristol | $890/each |
| Door hardware | Aged brass knob | Rejuvenation Putman | $120 |
Step 04 / Six price tiers
Coastal / Hamptons — How this style lands at each price band
Based on interior package; ARV = land + build + profit (LA single-family).
Starter Home
✗ Not advised
$600K–800K
Approach
Not advised — core is brass + real marble + cedar shingle, all expensive.
Kitchen
If forced: white cabinets + stock white quartz + polished chrome as faux-brass
Bathroom
White subway + chrome + LVT floor (skip real marble)
Exterior
Hardie shingle (not real cedar) + navy door + faux brass lantern
Swaps / downgrades
At this budget switch to Modern Farmhouse — better value
Mid Market
△ Lite version
$800K–1.2M
Approach
Lite version OK — keep navy island + white cabinets but use lacquered brass.
Kitchen
Shaker + navy island + Calacatta quartz + lacquered brass (10× cheaper)
Bathroom
White subway + navy hex floor + polished brass (Delta/Moen)
Exterior
Hardie shingle + navy door + one lantern accent + simple white fence
Swaps / downgrades
All brass lacquered; LVP for floor (save 60%)
Upper Mid
✓ Recommended
$1.2M–1.8M
Approach
Standard Coastal — this is the sweet spot for the style.
Kitchen
Inset beaded Shaker + real Carrara island + unlacquered brass + real white oak
Bathroom
Double beadboard + real marble + Waterworks brass + frameless glass
Exterior
Real cedar shingle + navy solid door + brass lantern + bluestone walk
Swaps / downgrades
Add a statement navy-and-brass powder room
Luxury
✓ Recommended
$1.8M+
Approach
Hamptons Luxury — large scale + all unlacquered brass + real marble.
Kitchen
Full custom inset + La Cornue + Calacatta Gold + brass bridge faucet
Bathroom
Master 250+ sqft + marble slab + full Waterworks Easton + real mahogany vanity
Exterior
Real cedar shake roof + solid wood railings + all-brass fixtures + bronze gutters
Swaps / downgrades
Westside / beach city max resale premium at this tier
Estate
✓ Recommended
$2.5M–3.5M
Approach
Ultra Coastal — large + all unlacquered brass + Calacatta Gold + custom millwork.
Kitchen
Full custom beaded inset + navy island + Calacatta Gold waterfall + Waterworks Easton + wide-plank white oak
Bathroom
Master 300+ sqft + marble slab + freestanding stone tub + Waterworks + brass mirror frames
Exterior
Real cedar shake + solid railings + all-brass + bronze gutters + large bluestone + pool landscape
Swaps / downgrades
Top tier in Malibu / Manhattan Beach — watch sea-air corrosion on brass
Signature
✓ Recommended
$4.5M–5.5M
Approach
Signature Hamptons — architect work + imported brass + full smart home + maximized ocean view.
Kitchen
European custom cabinetry + La Cornue + Calacatta Gold + unlacquered brass bridge + hidden appliances
Bathroom
Spa master + statuario + antique brass + soaking tub + radiant + smart climate
Exterior
Imported cedar shake + custom wrought iron + copper gutter + infinity pool + landscape architecture + outdoor kitchen
Swaps / downgrades
At $4.5M+ work with architect; prefer lacquered brass to cut sea-air maintenance
Step 05 / Cross-style tier matrix
Same budget, which of the 5 styles can deliver?
| Price tier | Modern Farmhouse | Transitional | Coastal / Hamptons | Spanish Revival / CA Modern | Mountain Contemporary |
|---|---|---|---|---|---|
| $600K–800K Starter Home | ✓ Recommended All builder-grade, strip every "upgrade". Best style match. | △ Lite version Doable but drop crown / wainscoting — otherwise labor overruns. | ✗ Not advised Not advised — core is brass + real marble + cedar shingle, all expensive. | ✗ Not advised Can't deliver Spanish — hand stucco / real clay / iron all blow the budget. | ✗ Not advised Almost impossible — steel windows alone eat 1/3 of budget. |
| $800K–1.2M Mid Market | ✓ Recommended Standard Modern Farmhouse fully expressed — all signature elements in place. | ✓ Recommended Sweet spot — full trim + mid-grade materials + classic proportions. | △ Lite version Lite version OK — keep navy island + white cabinets but use lacquered brass. | △ Lite version Spanish-Inspired — keep some core, lots of look-alikes. | ✗ Not advised Still not advised — soul is materials; cutting kills it. |
| $1.2M–1.8M Upper Mid | ✓ Recommended Step up to "Designer": brass accents + real wood floor + waterfall island. | ✓ Recommended Step to "semi-custom": marble + real wood + Wolf-Sub Zero. | ✓ Recommended Standard Coastal — this is the sweet spot for the style. | ✓ Recommended Standard Spanish — real materials carry the style. | △ Lite version Entry tier — light Mountain Modern with material compromises. |
| $1.8M+ Luxury | △ Lite version Pure Farmhouse not advised — the style is "light" for luxury feel. | ✓ Recommended "Transitional Estate": symmetry + large scale + all marble. | ✓ Recommended Hamptons Luxury — large scale + all unlacquered brass + real marble. | ✓ Recommended Spanish Estate Luxury — real steel windows + antique tile + custom iron. | ✓ Recommended Correct tier — real materials all-in. |
| $2.5M–3.5M Estate | △ Lite version Only as "Farmhouse-inspired Estate" — heavy Transitional dark wood and stone blend. | ✓ Recommended Transitional Estate — symmetry + full stone + high-end millwork. | ✓ Recommended Ultra Coastal — large + all unlacquered brass + Calacatta Gold + custom millwork. | ✓ Recommended Spanish Estate — reclaimed antique + full handcraft + historic-district level detailing. | ✓ Recommended Mountain Estate — no compromises + cantilevers + full glass + custom millwork. |
| $4.5M–5.5M Signature | ✗ Not advised Don't do pure Farmhouse — buyers expect "architect-designed" at this tier. | ✓ Recommended Signature Transitional — architect-grade proportions + European materials + smart home. | ✓ Recommended Signature Hamptons — architect work + imported brass + full smart home + maximized ocean view. | ✓ Recommended Signature Spanish — historic-revival level + European materials + artist-custom + integrated landscape. | ✓ Recommended Signature Mountain — architect work + max view + smart home + outdoor integration. |
Pros
- ✓Beach-adjacent premium 10–15%
- ✓Bright feel, makes small spaces look bigger
- ✓Strong buyer stickiness
Watch-outs
- !Brass hardware is expensive and high-maintenance (unlacquered patinas)
- !Looks out of place inland
Resale / investment note
Largest premium on Westside / South Bay; avoid inland